SOCIAL MEDIA MARKETING SPECIALIST

Did you know that if Facebook were a country, it would be the third largest in the world? And that while reading this line eight people have already registered new accounts on LinkedIn? If you own a business, work in a large company, or want to outline your personal brand, the presence on social networks has become mandatory. Constantly changing, revolutionary and surprising, social media is a two-way communication that triggers the achievement of profit. However, it is far from the only benefit you will have.

You make your brand known.
Today, almost everyone who is curious about your brand will look you up online. People want to know who you are, how you present yourself, what kind of relationship you have with your customers, what they say about you, what products you offer, how serious you are, etc. The more details they get, the more confidence they will gain in your business. That is precisely why your presence in the virtual space has become “a must” and an enormous advantage. Social media is an interactive showcase where you can display the best qualities of your business as creatively and productively as possible. This way you will differentiate yourself from the competition, you will gain notoriety and you will always be in the attention of current and potential customers, ensuring a constant evolution of your business.

You create a relationship with your customers.
Any successful relationship is based on trust, communication, goodwill, and dedication. Social media gives you the perfect framework to connect with your customers and beyond, developing all-important connections. When they can see and contact you in real time, when answers to their questions come promptly and professionally, when you provide quality content, people open use your services with confidence. A constant presence on social channels ensures that you are at the forefront of people’s memory, becoming their first choice when in need of the type of product or service you provide.

You evolve much faster.
In social media, communication is a two-way street and this aspect is extremely important for the growth of your business. Just as you can pass on information to your customers, they can give you feedback in return. If you get positive reviews, other potential customers will see them and feel encouraged to interact with you. And you will reassure that the direction you are heading is the right one. If you receive criticism, the opportunity for learning and development is even more valuable. You will find out exactly what your weak points are and where you still need to work to take your business to the next level. Whether you receive positive or negative comments, you must respond promptly and professionally. Your attitude will be admired and will lessen the negative impact of biased comments.

You have access to the most effective form of advertising.
If you choose to promote your business on social networks, you automatically have access to a series of advantages that come with them. For example, the Pay per Click advertising provided by these channels is currently the most effective form of paid promotion. This marketing option targets exactly the audience that resonates with your business, you can modify it in real time according to your needs, you can see its results instantly and you only pay when someone clicks on your ad.

Increase your revenue.
Communicating with customers, creating relevant content, running campaigns and contests, and constantly being in people’s attention automatically led to conversions. The more knowledgeable and dedicated you are about how to operate your Social Media channels; the faster results will be seen.

Whether you’re a student, an aspiring career changer or a full-time parent, you know that time is money and people caught up in social media are divided into two camps: those who waste time and those who capitalize on it and manage to generate a profit. To be part of the second category, you need a solid foundation. In this course you will get a clear vision of the vast ecosystem called social media, you will arm yourself with the necessary tools to break through, you will develop creative skills to write quality content, you will understand how to know your audience to win later with relevant information for them. You will have the ability to successfully manage social media pages that support a community or brand.

For businesses, a good understanding of social media is essential. It’s already been proven that businesses that don’t successfully join this revolution are gone. Therefor a professional, unique, and creative online representation must be at the top of your priorities. It’s a perfect opportunity to strengthen your team, honing a mindset worthy of the digital age in which we operate.

Social Media Marketing Specialist: Course Agenda

1. Introduction to Social Media Marketing SMM
2. Developing an Effective SMM Strategy*
3. Video Content Marketing
4. Crafting a Comprehensive Content Plan
5. Exploring Social Media Platforms
6. Tribal and Community Marketing
7. Understanding Social Media Algorithms
8. Storytelling in Social Media
9. Creating Impactful Social Media Posts
10. Strategies for Growth
11. Gaining and Retaining Followers
12. Boosting Engagement
13. Analyzing Social Media Metrics
14. Managing Social Media Campaigns
15. Future Trends in Social Media Marketing
16. Effective Use of Hashtags
17. Leveraging Influencer Marketing
18. Social Media Advertising
19. Crisis Management on Social Media
20. Legal and Ethical Considerations in SMM

Meet the Professors, Doers & Rebels

About the Trainer: Raluca Șteblea, Business Growth Strategist & Solutions Architect, is a university professor and brand consultant with over 15 years of experience in the communication and business industry, with a deep passion for education. Raluca works for brands in Europe, the Middle East and Asia and is recognized as a reliable partner in brand strategy and communication, digital marketing, business solutions and specific educational programs. The dedication to education is reflected in her sustained efforts in corporate trainings, academics, and brand consulting, emphasizing how education is the key to successfully navigating the complexities of the contemporary world. She’s digitally savvy and online on LinkedIn/Facebook/Instagram.