SEO SPECIALIST

When they need a product or service, most people instantly turn to the Internet to search for it. Most times, they go to the first sites that appear in the search engines they study, choosing the most suitable option for them. This is where SEO comes in. SEO is the process that optimizes your business and helps it appear on the first page of search engines when someone is interested in a product or service that is also in your portfolio. How will this affect your business? Here are some of the many benefits you can enjoy if you become a SEO Specialist.

Increase relevant traffic on your website.
Through a wide range of strategies, optimizations and tools, SEO successfully leverages search engines by identifying and using keywords relevant to your industry, helping your business be in the right place, at the right time. For example, let’s say you own a bakery. SEO helps you appear in the first organic searches in Google or Yahoo when someone writes words like “bread”, “bread with mayo” or “the best bread” in the search bar. Proper optimization will do so even if there are dozens or even hundreds of bakeries in your city. The major advantage of this type of marketing is high efficiency. This happens because you will be able to attract to your site only those people who are really interested or resonate with what you have to offer. The conversion rate is thus much higher.

It’s free advertising.
Many of the internet users are skeptical when it comes to paid commercials or ads that pop up in front of their eyes at the most inappropriate times. They will be more open and responsive to organic search results based on relevant content, keywords, and happy customers. The fact that they will come across your business site from the very first Google searches will give them confidence and they will be tempted to pay more attention to it.

It provides stability and awareness.
SEO is a long-term process that requires persistence, strategy, creativity, and patience. It summarizes several techniques that improve the way you present yourself online. Learning SEO will help you optimize the most suitable keywords for your business, create relevant content for the target audience, think of an attractive website design, provide monitoring, provide a series of analyses about the behaviors of the target audience, outline the best forms of promotion for your type of service or product.

SEO helps websites sell.
The more you dedicate yourself to this process, the more effective it will be in the smooth running of your business. If you like, the SEO specialist is like the wise piglet building his house out of bricks. Although he works longer, puts in a sustained effort, and sees the other piggies enjoying their homes much faster, the wise pig gets nothing but satisfaction in the end. His house is stable, lasts a lifetime and copes with all the problems that arise, while the homes of more comfortable brothers collapse at the first hop. In the SEO story, the bricks you need to lay are perfect positioning, informing customers, creating an attractive website, valuable content, penetrating new markets, reducing costs, optimizing strategies. All will build up a solid business and spark curiosity, delight, and satisfaction in your customers. Their number will increase. In addition, organically acquired customers will remain loyal indefinitely by recommending the “gem” they found whenever they have the opportunity.

The “SEO Specialist” course is for you if you are a visionary. If you objectively analyze your activity, what you want to achieve and where you want to go, you will most likely realize that SEO is the safest vehicle to reach your desired destination. Consider it a digital lifestyle. As soon as you make quality choices, you will find your way to performance, and you will be able to reach your maximum potential.

1. SEO – Search Engine Optimization Introduction
2. What is SEO? Why is SEO so important? 
3. How search engines work 
4. Core fundamentals of SEO
5. AUDIT and Checklist
6. Practical SEO strategy 
7. On-page SEO
8. Technical SEO
9. Crawling and Indexability
10. Local SEO
11. Social SEO
12. International SEO
13. Google Search Console SEO tools
14. SEO Keyword research
15. URL structure for SEO
16. Google Analytics GA4
17. Off page SEO & Link-building
18. SEO backlink strategies
19. Smart and savvy SEO
20. SEO penalties! 
21. Rank in most top-10 SEO results
22. WordPress SEO- How to set up your website to practice SEO
23. SEO with Artificial Intelligence (AI) software Chat GPT
24. From Likes to Leads: Interact with Customers Online
25. Final Sessions. Review of study and Final Exam.

Meet the Professors, Doers & Rebels

About the Trainer: Raluca Șteblea, Business Growth Strategist & Solutions Architect, is a university professor and brand consultant with over 15 years of experience in the communication and business industry, with a deep passion for education. Raluca works for brands in Europe, the Middle East and Asia and is recognized as a reliable partner in brand strategy and communication, digital marketing, business solutions and specific educational programs. The dedication to education is reflected in her sustained efforts in corporate trainings, academics, and brand consulting, emphasizing how education is the key to successfully navigating the complexities of the contemporary world. She’s digitally savvy and online on LinkedIn/Facebook/Instagram.