DIGITAL MARKETING SPECIALIST

Due to the AI era that we are crossing, digital marketing has been integrated into most aspects of a business, whatever the object of activity or its caliber. Consequently, the way companies communicate with customers and provide value has changed. And you can’t fall behind. In the Digital Marketing Specialist Course, you will learn to correctly use a wide range of marketing tools and to identify the right ones for your business. Together we will master the art of combining strategy, creativity, and relevant communication. All so that you can have better results with less time and fewer resources. Here are several other benefits you’ll discover.

Digital marketing places you among the companies that matter.
No serious business or company today lacks a website and at least two social media channels. So, learning the ingredients that make up your successful recipe is crucial. Understand how Social Media works, how to plan a campaign and how important proper branding is for your activity. Learn how the art of online strategy will generate a much higher income for you with far less headaches. With each step taken, your business will be stronger and more productive.

Low costs, high impact.
Digital marketing is currently the most advantageous form of promotion, financially speaking. And it has guaranteed efficiency. It’s perfect for small businesses with tight budgets who want to get in the spotlight and increase their sales. Its efficiency is also tested and used by large companies that, in addition to traditional marketing, also use numerous tactics from the digital environment to increase their productivity and awareness. In addition, online advertising is much cheaper than traditional advertising and has a major impact. This is because ads can be programmed to reach exactly your key audience, the one directly interested in your service or product.

You are in absolute control.
When using classic marketing methods, such as radio or TV ads, you have no control whatsoever. There is no certainty that your message has reached the right target to create the desired effect. It certainly reaches many people interested in your product, but it also reaches plenty others who are completely indifferent to your business. And for that you end up paying exorbitant costs. One minute of advertising on the small screens can reach several thousand euros. Instead, Digital marketing offers different forms of promotion, all completely controllable and affordable. For example, in the case of Pay per Click ads, you can see in real time how many people saw your ad, when, what action they took, how many sales you made, and so on. Plus, even if thousands of people saw your ad, your wallet stays closed. You will only pay when someone clicks on your ad to learn more information or make a purchase.

Amazing adaptability and coverage.
The great advantage of digital marketing promotion tactics is that they are highly adaptable. If you gain the knowledge to adjust campaigns based on the needs of your business and your customers, you can’t go wrong. You can track the results in real time, stop an ad and restart it whenever you want, change, or redistribute the budgets, retarget the audience, or change the tactics used. Thus, in a short time, you will realize which is the best combination of strategies for your business and you will evolve in a much shorter period. Unlimited coverage is another major advantage. A studied digital marketing activity will bring your services to the attention of people from all corners of the country or even the world.

Whether you are a manager in a large corporation or the struggling entrepreneur of a small business, whether you are looking for financial independence that you can acquire from the comfort of your home or seek to reinvent yourself professionally, this course is for you. Digital marketing has become indispensable in the consumer market and mastering it does nothing but ensure your success in any field of activity you want to pursue.

1. Introduction in Marketing and Digital Communication
2. Branding Business + Identity
3. Branding Personal
4. Digital Marketing Strategy
5. Customers. Segmentation. Targeting. AVATAR and Map Journey
6. Content Marketing + Content Plan
7. The Campaigns
8. Platforms – Social Media Marketing
9. Social Media – Facebook Pages
10. Tribal and Community Marketing – Groups
11. Facebook Ads
12. The Website/Blog + Ecommerce
13. Email Marketing
14. Media & Online Public Relations
15. SEO + Analytics and KPI/ Google Ads
16. Alternative Types of Traffic
17. Let’s talk Brands /Trends + Review of Study
18. LinkedIn – How to Shine
19. How to Pitch You or your Idea
20. Final Session. The Exam + Job Fair

Meet the Professors, Doers & Rebels

About the Trainer: Raluca Șteblea, Business Growth Strategist & Solutions Architect, is a university professor and brand consultant with over 15 years of experience in the communication and business industry, with a deep passion for education. Raluca works for brands in Europe, the Middle East and Asia and is recognized as a reliable partner in brand strategy and communication, digital marketing, business solutions and specific educational programs. The dedication to education is reflected in her sustained efforts in corporate trainings, academics, and brand consulting, emphasizing how education is the key to successfully navigating the complexities of the contemporary world. She’s digitally savvy and online on LinkedIn/Facebook/Instagram.