CSR SPECIALIST

In a world where mediocrity is gaining ground, professionalism is the only way to approach things in order to mare a difference. Caring for the community, for the environment and for your own employees is an attitude you must cultivate if you want a healthy and steady evolution. The “Campaigns CSR, Fundraising & NGO” course will help you generate the change for the better that you want to see in the community, in your company or in your own team while also easily obtaining the necessary funds to support these vital activities.

Social responsibility gives you a hero status.
As new as it is on the European market, the CSR concept is still very important if you want your business to acquire seriousness, grandeur, and visibility. Whether we are talking about actions to protect the environment or to improve the working environment of employees, philanthropic actions or investment in research, socially responsible campaigns carried out professionally will generate a series of advantages for both the community and the company itself. During the course, specialized trainers will offer you a complex vision on the implementation of CSR strategies, emphasizing on the needs of each person. You will learn how to transform CSR campaigns into a lifestyle and at the same time into a tool that generates credibility, visibility, stability, and profit.

Be part of something bigger.
For any company operating in a competitive environment, the satisfaction of its employees is crucial to the stability and smooth running of things. Quality staff loyalty is not only achieved through fair wages and good working conditions, but also through instilling pride in being part of a professional and valuable team. A fair set of social responsibilities makes employees feel privileged to work in an elite collective, oriented towards protecting the community and the environment. Consumers have also become more informed and concerned about socially, health and environmentally responsible approaches. They are increasingly interested in supporting a company’s green actions and harshly punishing their social irresponsibility.

Do good, receive good.
It takes a village to raise a child. Things are not very different when it comes to a business either. In the absence of a social responsibility strategy, the support you need will be delayed and the risks you are faced with are major. Local authorities and business partners will avoid associating with you in important projects with major visibility in order not to tarnish their image. The media and activist organizations will charge you hard whenever your social irresponsibility harms the community in which you operate. And customers will reorient themselves to companies that care about something else besides their own profit. Therefore, CSR is crucial for healthy and constant growth within the community in which you evolve.

Fundraising- the art of collecting good quality friends.
Fundraising for noble causes and projects is another important aspect that we will cover in the course. This will add great value to your work. Fundraising is the art of motivating people to do good deeds, it is the science of inspiring the masses to get involved with time, interest, money, and trust in causes beneficial to society. However, this is not an easy task. That’s why you need clear tools, strategies and concepts adapted to your goals, to make a difference in your community. Done right, campaigns will help you raise the necessary funds in a shorter period. At the end of the course, you will have outlined a personalized fundraising plan, the confidence in yourself that you can implement it immediately and a team prepared to raise funds efficiently, with a long-term positive mindset.

People who are passionate about what they do are the soul and heart of any organization. This course is for you if morality, integrity, and civic spirit are values ​​you want to cultivate in your day-to-day work. So, the faster you learn the correct digital mechanisms to generate funds, donations, human involvement, etc. the faster you will know success in every campaign you start. You will learn basic notions of fundraising, CSR, we will determine what best motivates your employees to get involved in the community, transforming mindsets, and implicitly generating progress. You’ll also learn, step-by-step, how to organize community engagement campaigns and what brick each team member must lay so that the final construction has a major positive impact.

1. CSR – Customer Social Responsibility
2. CSR Strategy
3. Advocacy Campaigns
4. Fundraising. Online & On-site Events.
5. Digital Tactics for Fundraising Online. The Platforms.
6. Legal. Laws. NGO’s. Contracts and Endorsements
7. The Cause
8. The Message
9. The Connector
10. Community vs Individual. Needs & Essentials Support.
11. Conservation and Environmental Projects. Sanctuary & Shelter Support.
12. Sponsorship. Cash-Flow Circuit.
13. The Campaigns. Communication.
14. Video Content Marketing. Film the Project.
15. Media and Press Conferences Events.
16. Volunteering Projects
17. Your Portfolio and Expertise
18. Final Session. Real Project Submission.

Meet the Professors, Doers & Rebels

About the Trainer: Raluca Șteblea, Business Growth Strategist & Solutions Architect, is a university professor and brand consultant with over 15 years of experience in the communication and business industry, with a deep passion for education. Raluca works for brands in Europe, the Middle East and Asia and is recognized as a reliable partner in brand strategy and communication, digital marketing, business solutions and specific educational programs. The dedication to education is reflected in her sustained efforts in corporate trainings, academics, and brand consulting, emphasizing how education is the key to successfully navigating the complexities of the contemporary world. She’s digitally savvy and online on LinkedIn/Facebook/Instagram.